Baraka Impact creates natural skincare products using unrefined ingredients like shea butter and black soap—sourced directly from Ghanaian communities. Their mission: great skin, good impact.
Customers are increasingly looking for products that align with their values and have a positive impact on the world. By communicating the direct impact that customers make when purchasing Baraka's products, the company is helping to build trust and loyalty among its customers.
This was my first post-grad role—and it came with a lot of hats.
As Baraka’s brand grew, so did the scope of my work. Here’s what landed on my canvas:
🎨 Design Foundations
Started as a design intern, focused on refreshing product imagery, building out visual consistency, and creating content for Instagram, email, and print.
🛒 Shopify Management
Took over the Shopify storefront — updating product pages, troubleshooting third-party apps, and keeping the customer experience smooth and functional. Think of it like digital housekeeping meets brand curation.
📣 Campaigns from Scratch
Evolved into a marketing lead, where I planned and executed email and SMS campaigns from start to finish. This meant designing templates, writing copy, segmenting audiences, setting up automations, and testing like crazy.
🧪 Always Be Testing
A/B tested everything — subject lines (emojis vs none), image/text ratios, layout changes, send times. Weekly reports helped me refine and iterate campaigns for better engagement and conversions.
🤝 Team Collaboration
Worked cross-functionally with leadership and marketing, organizing weekly check-ins, sharing campaign metrics, and pitching new ideas for retention and promotions.
🧢 Wearing All the Hats
Self-managed, remote, and startup-paced — the lack of formal structure pushed me to experiment, take initiative, and stretch my skill set fast. I wore a lot of hats, but design was always at the core.
A closer look at the visuals and marketing materials that helped shape Baraka's digital presence.
Web banners, product shots, and social content.
I led the design and development of visually appealing email and SMS flows using Klaviyo and Postscript. The goal was to create engaging content that resonated with customers and drove results.
Key campaign components:
1. Segmentation & Automation: Created flows based on customer behavior
2. A/B Testing: Tested subject lines, imagery vs text, and content richness to see what worked
3. Metrics-driven refinement: Analyzed open rates, click-through rates, bounce rates, and revenue generated
By experimenting with design elements, copywriting, and segmentation, I optimized each campaign, ensuring a more personalized experience for Baraka’s audience.
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The online storefront and user experience designed to inspire trust and encourage conversions.
