As Chief of Design for the Global Business and Digital Arts Society, I created promotional graphics for events that brought the student community together. From social posts to large-scale banners, my designs aimed to capture the energy of each event and drive engagement—no style guide, just vibes (and a lot of Photoshop).
Looking back, I poured a lot of energy into making each design stand out—but without a clear visual identity for the society, the brand felt a bit all over the place.
It taught me the value of consistency and how a cohesive look can elevate a community’s presence. Now, I always ask: what’s the brand system behind the scroll-stopping moment?
A year-end celebration bringing together all GBDA students. The visuals leaned into dreamy, fairytale tones—setting the mood for a night of magic and milestones.
A karaoke event with a nostalgic twist. Inspired by Kidz Bop album covers, this series was bold, playful, and remix-ready for future events.
An annual competition where students submitted sticker designs based on a theme. I crafted the announcement graphics and helped bring the winning vaporwave-inspired stickers to print.
A cozy kickoff event for first-years. The graphics kept things warm and welcoming—designed to ease nerves, spark conversations, and signal the start of a new journey.
