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🔸  GBDA Society 

Overview

During my second year, I became the Chief of Graphic Design for the GBDA Society that creates opportunities for GBDA students at the University of Waterloo - Stratford School of Interaction and Design. As a Society, we organize events throughout the term - it is known as the representative student body for students on the UW Stratford campus.

​My responsibilities included making all of the graphics and promotional materials for events associated with the society. I work with the external Chief of External Communications and

Director of Operations to coordinate an advertising schedule to post on social media ensuring students are aware of what is happening in the community. 

Duration

May 2018 - May 2019

Skills

Graphic design

Deliverables

Content for Instagram and Facebook

• Headers, 1:1 posts, stories, etc.

Digital Media Cristie Wall

(Large display in the atrium)

Tools Used

Adobe Photoshop

Adobe Illustrator

FEB 2019

GBDA Gala: Enchanted Forest

At the end of every year, GBDA Society plans and hosts a gala that brings together GBDA students from all years. The gala is intended to be a year-end celebration event to congratulate students for their hard work and getting through the year.

gbda gala - header.jpg
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gbda gala - stories.jpg
gbda gala - vector title.png
gbda gala - christie wall 2.png
NOV 2018

GBDA Bopz

GBDA Society planned and hosted a karaoke event mainly aimed at second years students. Students were able to sign up with songs they would like to perform in the atrium during lunchtime. It gained attraction through GBDA Society’s and other student’s Instagram stories.

After discussing theme ideas for the karaoke event, the society thought it would be amusing to replicate 'Kidz Bop' which is a brand of compilation albums featuring children singing contemporary pop songs.

I looked at their previous album designs and took inspiration from that. I thought it would be a fun idea especially if GBDA Society was to host another karaoke event in which the designs would be simple to change.

gbda bopz - christie wall.jpg
gbda bopz - facebook header.jpg
gbda bopz - ig post.png
gbda bopz - stories post.jpg
OCT 2018

GBDA Sticker Contest: Vaporwave

Annually, GBDA Society hosts a sticker contest where students can submit their own designs based on a theme - this year's theme being 'VAPORWAVE'. Stickers are chosen through votes by students and then they are printed onto a sticker sheet to be sold to students.

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sticker contest - vapourwave trans.png
sticker contest - christie wall.jpg
sticker contest - stories post.jpg
sticker contest - ig post.jpg
sticker contest - reminder.jpg
sticker contest - update.jpg
sticker sales - post 1.jpg
sticker sales - post 2.jpg
sticker contest - ig post.jpg
AUG 2018

BONDfire

At the beginning of the school year, GBDA Society held an event aimed at new first-year students to a bonfire. Society members and upper-year students were also there to answer any questions.

Bondfire header.jpg
Bondfire square.jpg
Bondfire phone.jpg
MAY 2018

GBDA Q&A

For incoming students for Fall 2018, Society held live streams every month until Sept. answering questions.

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CONCLUSION

Key Takeaways

After creating my e-portfolio years later, I realized that I spent quite a lot of time making these designs. Back when GBDA Society was starting to gain more attention from each of the cohorts, as a team, we never paid too much attention to GBDA Society's branding. For future projects I take on, I will remember to design graphics within the company/brand/initiative's brand guidelines. This will allow for everything to look more cohesive and recognizable on social media. Reviewing these designs now, while they all look individually pleasing, they do not successfully represent GBDA Society.

🤙🏻  Check out my other projects!
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[ 2019 ]    Editorial Design

[ 2019 ]    HTML & CSS

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[ 2017 ]    Mobile UX/UI