Co-founded in 2020, lilacustudios is a two-sister art shop born from creativity and quarantine. What started as a side project quickly became a space to turn doodles into delightful prints, stickers, and thoughtful packaging — all designed, illustrated, and shipped with care.
This was my first post-grad role—and it came with a lot of hats. As Baraka’s brand grew, so did the scope of my work. Here’s what landed on my canvas:
🖌️ Artist to Entrepreneur
Created and illustrated all products — from original art prints to sticker packs — bringing our shared love for design to life.
🛍️ Built from Scratch
Designed and launched our e-commerce shop on Shopify, later transitioning to Etsy for its broader reach and simpler fulfillment — all while learning the ropes of small business operations in real time.
📦 Packaging with Purpose
Every order was hand-packed with recyclable materials, freebie stickers, and a personal thank-you note. Thoughtful, eco-conscious, and always on-brand.
📱 Social, but Make It Cute
Managed our Instagram, Pinterest, and TikTok to grow our presence, build community, and connect with other art lovers — filming reels, posting updates, and sharing the process.
🧠 Lessons in E-Commerce
From platform comparisons to pricing strategies, every decision was a hands-on learning experience in how to balance creativity with business.
Though currently on pause, lilacustudios was a fulfilling passion project that brought design, entrepreneurship, and community together in one space.
Every sticker sold, reel posted, and kind message from a customer reminded us why we started: to create joy through art and share it with others.
Captured aesthetic, close-up shots of our prints and stickers to showcase texture, color, and personality — perfect for Etsy listings and Instagram carousels.
Each order was wrapped with care — reusable kraft paper, compostable sleeves, and rigid mailers for protection, paired with thank-you stickers, custom inserts, and a handwritten note to make unboxing feel extra special (and sustainable).
Filmed and edited bite-sized videos of our process — from packaging to behind-the-scenes drawing sessions — to engage and grow our online community across Instagram, TikTok, and Pinterest.
_ig.jpg)
